Crimps And Wrinkles In My New Rug

I purchased a 5′ X 8′ jute-back rug for my living room. It came in a roll. After several days it still has major crimps and wrinkles. Any suggestions on how to relax the crimps and wrinkles to get the rug to lie flat or should I return the rug to the store???

Sue: You figured it out……….return the rug.
Happy Shopping and Good Luck,

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